Apple superbowl campaign shot on iPhone 5s

On the 30th anniversary of Macintosh, Apple shot an inspiring video called “1.24.14”. The video was shot entirely on iPhone 5s devices showcasing how the Apple devices are used around the world. They also have website dedicated to the anniversary film shot : http://www.apple.com/30-years/1-24-14-film/ They shot 70 hours of footage using 100 iPhones in a […]

Hasselblad HV Full-Frame DSLR-Type Camera

  Hasselblad, the iconic camera-maker favoured by many of the world’s most accomplished professional photographers, has launched a brand new ‘elite’ camera – and this time pointed it at amateur photo-enthusiasts who demand the ultimate in both style and performance. The sleek new Hasselblad HV, which is available immediately, will retail at € 8500 (excl […]

Oscars 2014, what is great cinematography?

What do you look for in great cinematography? Technical mastery? Originality and innovation? Artistry and vision? Or something else? Let’s watch two clips each from the five nominees for this year’s Oscar for Best Cinematography. The soundtrack will be removed from the clips. Instead, we’ll have some commentary (posted below). But you might want to watch the clips with no […]

Matching Monsters

sources: Laughing Squid , Who Killed Bambi? images via Matching Monsters